Do you feel your current marketing strategy is not
meeting your business goals?
UNLOCK THE
POWER OF
VIDEO!
CREATE·CONNECT·CONVERT
+80%
+93%
+66%
Boost in
Conversion
Rate
Increased
Brand
Awareness
Qualified
Leads
Per Year
CHECK OUT THE STATS!
WE CREATE CONTENT THAT ENABLES
BUSINESSES TO STAND OUT.
HOW DOES IT WORK?
1
Understand the
target audience
Businesses need to understand their audience’s pain points, preferences, and behavior to create effective content. While general knowledge of the audience is useful, developing buyer personas helps in crafting targeted video content. These personas represent typical customers with specific traits and issues, aiding in setting the right goals, messages, and tone. Creating multiple personas can ensure the content appeals to different segments of the audience.
2
Define the marketing message
Convincing your audience with the right message is crucial in video marketing. We start by presenting your brand as a problem solver, demonstrating how you save customers time, effort, and money. Highlight your uniqueness by showing how your product is better than competitors and offering benefits or discounts. Use storytelling to humanize your message and connect emotionally, adding creative elements to make your content more attractive and engaging to the audience.
3
Decide which types of videos to use
In any video campaign, goals, audience tastes, and marketing messages vary, requiring multiple video types. Common types include product demos that showcase features with high-resolution visuals, explainer videos using live-action or animation to clarify complex concepts, and live streams to engage viewers in real-time. Social proof videos featuring customer reviews build trust, while company culture videos highlight ethos and events to humanize the brand.
4
Decide on
distribution channels
Video marketing begins with selecting the best content channels post-production. Decide whether to publish widely, create a landing page, and understand its benefits. Consider how sharing on specific platforms affects your brand and campaign success. Research competitors and customers using tools like Keyhole to find active channels. Learn from competitors’ strategies and avoid their mistakes. Channel choice influences video length, content, and format, like resizing videos for Instagram using free editors.
5
Optimize the
video content
With so much competition, attracting your target audience and ranking high on Google and YouTube requires strategic video optimization. Key techniques include making videos accessible on all devices, adding keyword-optimized titles and descriptions, including short transcripts, creating short videos based on customer preferences, and using custom thumbnails. Employ video editing software to select effective frames, and ensure a clear call to action with clickable buttons or links.
6
Focus on consistency
Creating occasional videos won't help achieve marketing goals or business objectives. Consistency is key, and a lack of it often leads to failure in video marketing. Develop a clear plan, defining your consistency level with a process flow diagram. Specify the number of videos, types, distribution channels, and promotion techniques in your strategy. Regular posting boosts search engine rankings and engages regular viewers. Use social media scheduling tools to post at optimal times.